Connecting big-roof property owners to solar EPC installers

A commercial building with 30,000 or more square feet of unshaded flat roof is quietly worth an extra six figures a year in energy savings and lease revenue. The owner rarely knows. The solar installer cannot find them. Falah stands in the middle.

01The two sides

Demand side. Commercial property owners of warehouses, distribution centers, cold storage, manufacturing plants, and big-box retail. Anything with a large flat roof, a real utility bill, and a decade or more of remaining ownership.

Supply side. Commercial solar EPC firms. Engineering, procurement, and construction outfits that design and install rooftop systems. They win by locking down rooftops. They pay $5,000 to $25,000 per closed installation referred through a warm channel.

02Why they cannot find each other

Property owners get spam calls from residential solar companies every week and ignore the category. They do not realize commercial solar is a different business run by different firms with different economics.

EPC firms burn their entire sales budget on trade-show booths and outbound reps calling from public tax records. Response rate is under one percent. A verified owner who is genuinely open to a conversation is worth five figures to them.

03What Falah does

1. Pull the roof list. County parcel data and satellite roof measurements to identify buildings with 30,000+ sqft of usable flat roof in the EPC partner’s service territory.
2. Screen for ownership. Filter out REITs, shopping-center chains, and other structures that route decisions through headquarters. Keep the owner-operators and family-held buildings where the owner still picks up the phone.
3. Warm the owner. Call the owner, explain the rooftop-lease and net-metering options in plain terms, answer the first round of questions, and confirm interest in a no-cost site assessment.
4. Deliver the introduction. A written intro to the EPC partner’s commercial team with the parcel details, roof measurements, utility bill range, and owner’s preferred contact method.
5. Replace anything invalid. If a delivered owner turns out to be uninterested, unreachable, or already in a solar contract, Falah replaces the intro at no extra cost.

04Timeline

Fee is set per engagement. Depending on the market and the specifics, Falah may charge the demand side, the supply side, or both. The amount and the party paying it are agreed in writing before payment.

05What success looks like

The EPC partner walks into a site assessment where the owner already understands the offer, wants the numbers run, and is not comparing against three other bidders. Falah does not participate in the installation revenue. The engagement fee is the whole compensation.