Sourcing
We map both sides of your market by hand and build a candidate set from the businesses actually operating in it, not a scraped list bought from a vendor.
0+
Candidates reviewed per engagement
Business-to-business connector
The Introduction Arm for Companies That Sell to Other Companies
Three to six verified, willingness-confirmed introductions to counterparties already ready to work with you, delivered inside 60 to 90 days. Not a lead list.
Seven active playbooks. The method travels.
What we do
The introduction is the moat.
Book a call
The introduction is the moat.
We build yours.
We find businesses ready to buy what you sell, and businesses ready to sell what you need, and we put them in the room. That is the whole service. We are not a lead-gen agency and we are not a directory.
Verification
Every candidate is screened for fit and contacted for willingness. No name reaches you until the other side has confirmed they want the conversation.
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Willingness-confirmed before delivery
Introduction
Both sides land in the conversation already warm. You close. We take no share of the deal and no commission on what follows.
0
Verified introductions delivered
Inside an engagement
Terms
Introductions
3 to 6
Window
60 to 90d
Replacement
Included
Fee
Up front
How it runs
- 01You tell us what a good match looks like. Your offer, your ideal counterparty, the shape of the deal. First call is free.
- 02We enrich, verify, and shortlist. Who is ready, who fits, who is worth the introduction.
- 03We make the introduction. You close. We step back.
The terms
What an engagement
What an engagement
actually commits to.
0
Verified introductions at the top of the agreed range
0
Days at the outer edge of the delivery window
0
Active industry playbooks published today
0%
Refunded on request if the count is not delivered
Playbooks
Every market has two sides
All playbooks
Every market has two sides
that have not met yet.
The method is the same wherever we point it. These are the markets we have already opened.
Playbook 01
Freight Brokerage
Brokers who need consistent shippers, and shippers who need capacity they can trust.
Read the playbook Playbook 02Commercial Solar
Installers and EPCs matched with property owners who are ready to sign, not browse.
Read the playbook Playbook 03AI Implementation
Implementation shops introduced to operators with a budget and a defined problem.
Read the playbook Playbook 04Small-Business Acquisition
Buyers introduced to owners who are genuinely open to selling, ahead of the listing.
Read the playbook Playbook 05Manufacturing Sourcing
Buyers of parts and contract manufacturers put in the room with the right counterpart.
Read the playbook Playbook 06Construction Bonding
Contractors who need capacity introduced to the agents and sureties who can write it.
Read the playbook Playbook 07Off-Market Commercial Real Estate
Principals introduced to owners before a broker, a listing, or a bidding war exists.
Read the playbook Your marketNot listed here?
Tell us what you sell and who you sell it to. We will tell you if we can open it.
Tell us your market
Founder
The person behind Falah.
“A lead is a row in a spreadsheet. A match is a conversation both sides wanted. We are only paid for the second one.”
Shan Elahi Niazi runs Falah. Reach him at shan@falah.pro or on LinkedIn.
Writing
Notes on the trade.
Short pieces on why the introduction is the leverage, and why the method travels across markets.
FAQs
Questions we get
Questions we get
on the first call.
A business-to-business connector is an operator who introduces two companies that both benefit from meeting each other but cannot find each other efficiently. Unlike a lead-generation agency, a connector personally sources, screens, and warm-introduces each counterparty. Unlike a broker, a connector is paid per delivered introduction, not on transaction closing.
A broker sits inside a transaction and takes a share of the deal that closes. Falah delivers the introduction and steps back. The fee under a Falah engagement is the whole compensation. Falah does not participate in commissions or share in any transaction the introduced parties complete.
The work happens before the introduction. Falah researches candidates, screens them, and confirms their willingness to speak before any name is sent to the client. That work is complete before delivery, which is why the fee is paid up front.
Falah replaces it at no extra cost. If Falah does not deliver the agreed number of valid introductions inside the delivery window, the full fee is refunded on request, with no deductions.
Falah publishes seven active playbooks: freight brokerage, commercial solar, AI implementation, small-business acquisition, manufacturing sourcing, construction bonding, and off-market commercial real estate. Additional engagements are considered case by case.
Yes. The count, the window, and the fee vary with how hard a market is to open. We walk you through the terms that apply to yours on the first call, before anything is agreed.