A Canadian outdoor-footwear brand preparing a product launch event and a community hike the following week, and a Canadian production studio with a crew available.
01
The brand’s head of brand replied the same day: a live launch, content needed quickly, ready to look at scope and budget.
02
The studio replied “worth a call”, with a crew available across three provinces and outdoor product work to match.
03
The opportunity went to the studio without the brand’s name, with the $5,000 invoice. The studio paid, and the introduction went out. The brand paid nothing.
A company that must produce content already has the budget, and a studio already pays to find work. The date on the launch did the rest.