Business-to-business connector

Falah is a specialist business-to-business connector. We introduce companies to vetted counterparties who are actively looking to work with them, in industries where the two sides both benefit from the meeting but cannot find each other on their own.

What a business-to-business connector actually does

A business-to-business connector sits between two companies who both want to meet and cannot find each other efficiently. The work is sourcing, screening, verifying, and warm-introducing individuals who are already open to the conversation.

• Research. Build a candidate list of counterparties that match the client’s criteria, from our own research.
• Screen. Verify each candidate is real, reachable, and a genuine fit.
• Confirm. Reach the candidate directly, explain the client, and confirm willingness before the introduction is made.
• Introduce. Deliver a written warm introduction between the two named parties.
• Replace. Any introduction the client believes is invalid gets replaced at no extra cost.

Connector, not broker

A B2B broker sits inside the transaction and is paid a percentage of what closes. Falah is a business-to-business connector: verified, warm, willingness-confirmed introductions between two named parties, paid per introduction in advance, with zero share of any transaction that follows.

How the engagement runs

Scope agreed in writing. Before any work begins, we agree which side of the market we are working, how many introductions Falah will deliver, the delivery window, and the fee. The fee is set per engagement based on the difficulty of sourcing in that market.

Payment up front. The connector’s work is done before the introductions are made. Sourcing, screening, and confirmation happen before any name reaches the client, so payment is due in advance. The delivery window begins the day cleared funds arrive.

Delivery inside the agreed window. Introductions are delivered by email, both parties on the thread, one at a time as they are confirmed. If Falah does not deliver the agreed number of valid introductions inside the window, the full fee is refunded on request. No deductions.

The relationship stays yours. Once the introduction is made, the relationship belongs to the two parties. Falah does not follow the transaction and takes no share of what closes.

Industries covered

Falah publishes seven active playbooks with the full step-by-step of how the connector engagement runs in each. See the full How it works page for every playbook.

When to hire a business-to-business connector

Hire a connector when you know exactly who your ideal counterparty is, you have the offer ready, and the bottleneck is reaching those counterparties efficiently. Do not hire a connector when the offer is not yet clear, when you cannot articulate who you want to meet, or when you need someone to close the deal for you.

Related: Broker vs connector · Introduction company · Engagement terms