Same shape in every vertical: a demand side about to spend, a supply side that gets paid when it does, and Falah in the middle.
We get paid a fixed fee to introduce one live prospect to one specialist who wants exactly that client.
Both sides are sourced before any money changes hands. There is no speculative outreach on your behalf and no list sold as a result. The value is the pair: a specific buying window matched to a specific seller who fits it right now.
Charge the side where the answers point to high gain, few alternatives and urgent pain.
| Shape | How it runs | Use when |
|---|---|---|
| Instant | Pay once, introduction delivered in 48–72 hours. | The asset is scarce and we already hold it. The buyer pays for access, not effort. |
| Window | Pay once, four to five introductions over 60–90 days. | The asset is replenishable and matching takes work. The buyer pays for a curated pipeline. |
Outbound emails to people who never replied, generic interest with no window, and referrals to junior contacts without authority do not count.
Never scale the map. Scale introductions within one state until the doctrine is proven, then add another.
When a buyer says “send me the lab,” do not wait three days for the perfect PDF. Money dies in slowness.
No seventeen-question form. Any extra question is friction they did not ask for.
Read enough to send the first email. The prospects teach the rest through their replies.
A deal comes together because you were moving fast enough to catch it when it appeared.
They are not paying for the emails. They are paying because a harvest, a contract or a build-out was trapped behind the introduction.
Charging both sides kills the match. The abundant side pays; the scarce side is kept warm.
Do not pour everything you know on a prospect who told you what they need. Restraint reads as authority. Volume reads as insecurity.
When something is a bad fit, say so plainly. That is what makes the “yes, this fits” moments believed.
Never reframe it as consulting or advice. That is what breaks the price.
Any fact that is not confirmed is marked UNKNOWN. Never estimated, never inferred to make a deal look bigger.
The first email asks exactly one question. Never two, never a pitch, never a value proposition. The prospect qualifies themselves by answering.
No supplier is contacted until the prospect has named their gap in their own words. Guessing the gap means the wrong supplier.
Agreement signed and invoice paid before any name, email or direct contact passes. Once introduced, leverage is gone.
If a recipient is regulated, their compliance team’s disclosure wording wins. We negotiate only the commercial point.
The fee is fixed. It never becomes a percentage of assets, a transaction, performance or a trail, under any pressure.
After the introduction we stay close for seven days as messenger only. We do not sit inside the relationship or renegotiate if the deal gets big.
Every deal that surprises us adds a law or sharpens one.
We stay close and stay out of the way. A check-in about 24 hours after the introduction asks one question: did you speak? If they are discussing price, dates and scope, we leave them alone and check back a few days later. We keep a short record of every introduction: who, when, whether they spoke, whether it became a project, and what it was worth. Then we exit.
The fee is fixed, agreed in writing and paid before any name passes. It is not a share of anything. Invalid introductions are replaced free; if the agreed count is not delivered you can ask for a full refund, executed through the payment platform rather than on our word. Read terms, refund policy and privacy.
See the method run on your market.