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Market

Coffee

We introduce cafés to wholesale coffee roasters, with samples sent to the café to taste before anyone signs.

We are active in this market.

Weekly
beans reordered by every operating café
2–3
roasters tasted before the café chooses
Case study
How the market works
Who needs it

Cafés: newly opened, still dialing in their beans, or ready to change roaster. A café buys beans every week for as long as it is open.

Who serves them

Wholesale coffee roasters with room for new café accounts, including custom blends and private label.

Most café owners choose a roaster by asking around and taking a gamble, and the first months decide whether regulars come back. A roaster that wins one café gets an order every week for years.

We put two or three roasters in front of the café, with samples sent to the shop so the owner tastes before anything is signed.

What happens when you work with us
01
You tell us what you sell, or what you needThe kind of business you want to meet, where, and how soon.
02
We agree the fee and the number of introductions in writingOne introduction, or a set of them over 60 to 90 days. Fixed fee, paid up front.
03
We confirm the other side wants the conversationReal, reachable, a fit, and asking for it, before anything is sent.
04
One email introduces you bothWith a short brief, so neither side starts from zero. If one clearly does not fit, we replace it.
Fee

Fixed, quoted for this market and agreed in writing before any work starts: a single introduction, or a package over 60 to 90 days. Paid up front, with no share of your deal. If an introduction clearly does not fit, we replace it. See the refund policy.

Want an introduction?Tell us what you sell, or what you need.

Opens an email to shan@falah.pro. Prefer to talk? Book 15 minutes.