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Market

Pet care

We introduce kennels and pet resorts to the pet food and treat makers that supply them, and charge the supplier a fixed fee for the introduction.

We have served clients in this market.

Case study
A Georgia pet resort and the maker of frozen dog treatsClosed$4,000 introduction, paid by the supplier

A Georgia pet resort handling 45–55 dogs in a normal week, already selling gelato as an add-on with freezer space free, and a small-batch maker of frozen dog ice cream and treats.

How the market works
Demand side

Licensed kennels and pet resorts, with the business name, contact and address on every row.

Supply side

Pet food, treat and pet-product makers, each with a named contact and an inbox.

A kennel looks after twenty, thirty, sometimes fifty dogs, and every one of them eats every day. Food, treats, cleaning supplies and equipment all have to come from someone, so a kennel is a recurring buyer for as long as it stays open.

A supplier that wins one kennel wins monthly revenue. The two sides cannot find each other efficiently. The kennel does not know which makers fit its freezer, its menu or its customers, and the maker does not know which kennels are open to a new product.

The numbersCurrent figures
$4,000
fee for a qualified kennel introduction, paid by the supplier
45–55
dogs a week at the pet resort in our case study
How we work it
01
Find the kennel that has told us what it wants to stock
02
Find the supplier whose product fits that exact need
03
Charge the supplier for access
04
Make the introduction by email with the full context, then step back
Fee

$4,000 from the supplier for a qualified kennel introduction, paid up front. The kennel pays nothing. If the kennel clearly does not fit what was described, the introduction is replaced.

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