Every mid-market CEO in the US has an AI budget approved and no idea where to spend it. Boutique AI firms have the expertise and no way to cut through the noise. The warm introduction is the trade.
CEOs and CFOs of US companies with 100 to 2,000 employees, who have signalled AI intent through annual-report language, LinkedIn posts, podcast interviews, or hiring for a Head of AI. They have a six-figure budget approved and a fear of picking the wrong vendor.
Boutique AI implementation firms of five to fifty people. Not the big four. Real domain expertise, small sales teams, and $100,000 to $500,000 engagement values. They pay $5,000 to $15,000 per warm introduction that closes.
The CEO’s inbox is buried in identical cold emails from every AI vendor on the planet. Nothing gets through. LinkedIn is worse. They ask their board and get pointed at the same three brand-name firms.
The boutique firm has real capability but no brand recognition and no budget to compete on outbound. Its founders came from engineering, not sales. A warm intro to a CEO who is genuinely evaluating is the difference between a good quarter and no quarter.
Delivery window — 60 to 90 days. Introductions — 3 to 6 verified.
The fee is set per engagement. Depending on the market and the specifics, Falah may charge the demand side, the supply side, or both. The amount and the party paying it are agreed in writing before payment.
The AI firm gets on a discovery call with a CEO who already respects them, understands the offer, and is not comparing against big four proposals. One in three intros typically turns into a paid engagement. Falah does not share in the engagement fee. The introduction fee is the whole compensation.
Want this in your book? Every engagement is scoped in writing before payment.
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