The best commercial real estate never touches a listing site. Owners quietly test the market through their broker, or wait for the right buyer to come to them. Institutional acquirers pay meaningful finder fees for direct access to owners who are open to a conversation.
Owners of commercial property (industrial, multifamily, retail centers, self-storage) with a decade or more of tenure, who have quietly discussed selling with an advisor but have not listed publicly. Value bands from $2 million to $30 million.
Institutional acquirers, family offices, and real estate syndicators actively deploying capital in a defined asset class and geography. They pay $10,000 to $50,000 per direct owner introduction that leads to an executed LOI, with structures varying by engagement.
Owners do not want their tenants, employees, or competitors knowing the building is for sale, so they never list. They wait for the right buyer to arrive. Meanwhile brokers who represent the buyers cannot make cold calls to strangers offering their book of buyers without breaking relationships.
The result is billions of dollars of quiet supply meeting billions of dollars of quiet demand through personal networks that most institutional buyers cannot access.
Delivery window — 60 to 90 days. Introductions — 3 to 6 verified.
The fee is set per engagement. Depending on the market and the specifics, Falah may charge the demand side, the supply side, or both. The amount and the party paying it are agreed in writing before payment.
The acquirer’s principal walks into a conversation directly with an owner who is genuinely considering a sale, is not already in a bidding process, and is willing to negotiate off-market. LOI conversion is materially higher than public-listing pipelines. Falah does not participate in the transaction. The introduction fee is the whole compensation.
Want this in your book? Every engagement is scoped in writing before payment.
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