A commercial building with 30,000 or more square feet of unshaded flat roof is quietly worth an extra six figures a year in energy savings and lease revenue. The owner rarely knows. The solar installer cannot find them. Falah stands in the middle.
Commercial property owners of warehouses, distribution centers, cold storage, manufacturing plants, and big-box retail. Anything with a large flat roof, a real utility bill, and a decade or more of remaining ownership.
Commercial solar EPC firms. Engineering, procurement, and construction outfits that design and install rooftop systems. They win by locking down rooftops. They pay $5,000 to $25,000 per closed installation referred through a warm channel.
Property owners get spam calls from residential solar companies every week and ignore the category. They do not realize commercial solar is a different business run by different firms with different economics.
EPC firms burn their entire sales budget on trade-show booths and outbound reps calling from public tax records. Response rate is under one percent. A verified owner who is genuinely open to a conversation is worth five figures to them.
Delivery window — 60 to 90 days. Introductions — 3 to 6 verified.
The fee is set per engagement. Depending on the market and the specifics, Falah may charge the demand side, the supply side, or both. The amount and the party paying it are agreed in writing before payment.
The EPC partner walks into a site assessment where the owner already understands the offer, wants the numbers run, and is not comparing against three other bidders. Falah does not participate in the installation revenue. The engagement fee is the whole compensation.
Want this in your book? Every engagement is scoped in writing before payment.
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