Three beauty brands filed weeks earlier, and the manufacturers that fit them
A solo skincare founder, a hair-care brand and a founder with two new beauty trademarks, matched with a no-minimum manufacturer and a turnkey developer.
$1,997
Paid by each brand for 2–3 manufacturers
$3,589+
Paid by each manufacturer for 3–6 new brands over 60–90 days
6 days
From one brand’s trademark filing to our first email
The two sides
A solo skincare founder in Colorado, a hair-care brand in Maryland that had filed six days before we wrote, and a founder who had filed two beauty trademarks in three months. On the other side, a manufacturer with no minimum order on most products, and a turnkey developer and manufacturer for makeup, skincare and hair care in the US, China and South Korea.
What happened
01
We read the trademark register for new beauty filings, then wrote to the founders and to manufacturers in the same week.
02
The founders asked what the manufacturers could do for them. We answered with what they do: formulation, production and packaging. Then we asked what they wanted to make.
03
One manufacturer told us it had capacity for new brands and could start from a single unit. Another offered full product development through to manufacturing.
04
The skincare and hair-care founders, starting small, went to the no-minimum manufacturer. The founder with two brands went to the turnkey developer. Each side paid its own fee.
Why it worked
A beauty brand is born on paper before it is born in a bottle. The trademark filing shows the founder while the manufacturing decision is still open.