We introduce independent pharmacies and dispensing clinics to licensed backup wholesalers the day their primary wholesaler shorts them. Pharmacies pay $2,350 for two to three vetted sources. Wholesalers pay $12,000 for six to nine qualified pharmacy opportunities.
We have served clients in this market.
Independent pharmacies and the clinic organisations that dispense medicine, with the owner’s or executive’s name and an inbox on every row.
Licensed drug wholesalers, with a named contact and an inbox on every row.
A pharmacy runs on one wholesaler, on a contract. That wholesaler brings about 90% of what it sells, every day. When the pharmacist says “we don’t have it,” the medicine is not gone. It is on a shelf in another warehouse, three states over, at one of the thousands of smaller wholesalers whose whole business is having what the big truck doesn’t.
The pharmacist doesn’t know which warehouse. The warehouse doesn’t know he’s asking. “We don’t have it” is a missing phone call. That is the backorder crack, and it is the entire market.
| Lane | What it is | Signal |
|---|---|---|
| Short | Dispenses a medicine that has just gone short or been discontinued. Needs a second source now. | Dated, national |
| Opening | A new pharmacy. No wholesaler contract yet. | Weekly |
| Dispensing | Every independent pharmacy and dispensing clinic. Buys from a truck every morning. | Permanent |
$2,350 on the pharmacy side for two to three licensed backup wholesalers. $12,000 on the wholesaler side for six to nine qualified independent-pharmacy opportunities over 60–90 days, replaced if one clearly does not fit. A wholesaler already spends $6,500–$14,300 on trade-show access to pharmacy buyers.
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